Bluerating | September 2024
The networks’ half-yearly reports confirmed a healthy and continuously growing industry with even more positive results (on average +10%) compared to a year ago.
Of course, interest rates have given a little help, especially to those network banks most characterized by loans – loans and mortgages to customers – with the European Central Bank paying customers’ interest-free deposits a sumptuous 3.75% to the custodian banks.
The nascent TNB (The New Bank) of AZIMUT (the only network among the big ones not to have a banking license) also confirms that having a bank is a godsend with these rates: to the challenge of creating a fintech that fully valorizes the Group founded by Pietro Giuliani also has the objective of seizing the opportunities that positive rates are giving and will give for the next few years.
But beyond the exogenous factors, the fact is that the networks of financial advisors represent excellence in the banking panorama, their service model is the winning one, representing the right combination of cutting-edge digital platforms and professionals at customer service.
And it is precisely they, the financial consultants, who are the true architects of the success of the networks: their satisfaction, their sense of belonging and therefore the ability – on the part of those who guide them – to make them feel part of a project and a team are the factors that determine the success of their own networks.
The motivation of financial advisors is fueled daily by network managers and top figures, helping to give the emotional charge necessary to achieve increasingly challenging objectives.
It is interesting to note the existence of a correlation between the satisfaction of financial advisors and the financial results of the networks: the networks with the most satisfied advisors on average record the best results, both in terms of collection and margins.
Over twenty years of research unequivocally demonstrate a mathematical correlation between financial advisor satisfaction and the economic and financial results of the networks to which they belong.
This correlation, which can be found in almost all organizations, is certainly greater than others that operate in the same sector (traditional banks, financial and asset management companies), as the historical series of the last two decades of analysis of customer satisfaction tell us. CF.
This year too we have had a pleasant confirmation: the financial results of the networks’ half-yearly reports find empirical confirmation in the numbers of the average satisfaction of the financial advisors interviewed as part of the annual FINER CF Explorer monitoring which involved over 5,000 professionals from the 15 networks they represent over 95% of the market.
In particular, overall satisfaction, sense of belonging and involvement are growing on average by + 10% compared to last year.
The satisfaction of financial advisors and the financial results of the networks to which they belong are like parallel convergences: apparently disjoined but united by the same trajectory and the same dynamics.
Investing in the involvement and satisfaction of your financial advisors is therefore the mantra that simultaneously guarantees the ability to retain and attract the best talent and achieve the best economic returns.
Evidently those who lead the networks understood this earlier and better than others.
Nicola Ronchetti